Ashley Blake: Can you give an overview of what embedded finance is and who are the key players?
Well embedded finance is basically where you take financial services and you integrate it into a product and our service which the consumer then consume. So as an example; if you’re a marketplace or an airline at some point in your journey you are collecting funds. You’re taking payment from your consumer and that part of the journey is quite friction full today. Basically there are a lot of events taking place in order for that transaction to take place so when you embed that product and service into your offering you reduce the friction and you increase the success rate of your transaction.